Originally from New York City, I started working in marketing in 2017 in Washington, D.C., and live near Alexandria, Va. I split my time between Virginia, New York and Florida when I’m not working.
As a creative and data-driven marketing strategist, I have generated close to $10 million dollars as an individual contributor for both membership acquisition and product marketing initiatives since 2021.
I have worked with small and big partnerships including the American Heart Association, Psych Hub, J.J. Keller, Amazon Web Services, the Democratic National Committee and Microsoft.
Whether your organization needs an entirely new marketing strategy or tips to revamp an existing strategy, I combine both data and graphic design to reach or exceed marketing goals no matter what roadblocks may lie ahead. Thinking outside of the box isn’t just a nice-to-have, it’s my specialty.
Marketing Strengths:
- AP Style, writing and copyediting skills for that perfect marketing copy.
- A/B Testing — let’s not suggest it, let’s do it! A/B testing is discussed a lot in the marketing world, but when done correctly, it can really help achieve goals as small as email open rates.
- Budgeting and Reporting — I co-created a program using Python, Zapier and a File Transfer Process (FTP) to automate more than 25 monthly marketing reports in 2022. It works effortlessly with a simple script! No more manual pulls or long hours retrieving and sending data.
- Conversion Rate Optimization — optimizing the customer journey to maximize engagement and drive results.
- Crisis Management and PR — safeguarding reputation and maintaining trust during challenging situations.
- Demand Generation — finding leads that actually work!
- Digital media including paid social/display ads (Meta, LinkedIn, Google, etc.).
- Email Marketing — creating targeted campaigns that deliver measurable results.
- Market Research — uncovering insights to inform data-driven strategies.
- Partnership Development — fostering strategic cross-functional collaborations to expand reach and create shared value.
- Project Management — ensuring every campaign runs smoothly, on time, and within budget.
- SEO and Content Strategy — driving organic growth through optimized and engaging content.
- Social Media Strategy — building brand awareness and engagement across platforms, creating monthly calendars and editing video and audio content with easy-to-use software.
P.S. I am currently working on my portfolio, however, feel free to take a look around and explore my website while I make some updates!
Questions? You may contact me at jenn.vonwiller@gmail.com
See my writing portfolio here
See my graphic design collaboration portfolio here
Jenn Von Willer 